Posts tagged Personalized

Dental Marketing White Paper: Personalized Direct Mail

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Variable color digital printing

To develop a successful dental marketing approach in this modern, hyperactive consumer market, it is essential for general dental and specialty go generic current incumbent. Even the “address label” custom and / or personalization in black and white letters on current dental patients has its limits. Color variable digital printing has a strong potential for achieving the objectives of internal and external communication for many types of dentistry, including cosmetic, family and orthodontist.

Dental and orthodontic practice not seen in a growth mode market in good health or those of the withdrawal of the last few months or years, require advanced marketing methods. This practice will not be able to succeed in attracting consumer attention and dollars, without their repertoire of marketing.

Overcoming the economic development, insurance or consumer issues such as denial, procrastination and ignorance oral requires a higher degree of interaction, the intensity and creativity. Variable digital printing puts more weight on the receiver. By the beneficiary “in concept” rather than “supplement” the concept, has a dramatic effect compared to traditional direct mail.

IMPLICATIONS OF THE CONSUMER />
The personalization inherent in variable pressure creates a special bond with the recipient of consumers - current and future dental / orthodontic patients:

• It is the consumer experience surrounding dental />
• They are an integral part of communication is not only a blow />
• It has an emotional impact not only conjunctive visual impact

• The name “design” reflects back to them, the communicative impact

- The effect is much more about it than you (the dentist or orthodontist)

Customize schematically

See diagram concept

Cost-benefit analysis />
Although the initial cost should be in the selection of a marketing concept to be, it's really the potential results to be purchased. If the low price of the product is ineffective, the initial cost is irrelevant. 100 percent more pay for something that works really benefit the buyer more.

As discussed above and presented, provides variable pressure, the possibility of text throughout the dental and orthodontic marketing piece Place. This unique printing technology and its ability to adapt requires a complex and individualized. The offset (in thousands of variants of the exact same room) is cheaper for this reason. Although printing costs more variable, it offers much more.

The offset printing today offers savings – variable printing provides more patients of tomorrow. Attracting and retaining the attention of consumers in the 21 Century Dentistry involves using the best available communication directory. Variable print offers the dentist and the orthodontist, the intensity needed to dominate the noise of the current marketing year.

To avoid putting the pitfalls of poor dental marketing costs in its place. More importantly, do not give that advantage away apart from your competitors or orthodontic dentistry.

Detailed results

Response rates are dramatically improved with adjustment of the variable digital printing. Dental and orthodontic postcards have become signature pieces instead of stacks of printed paper. Offset printing – do not reach this level of response because of its link to the generic and individual recipient

– thousands of printed pieces without adjustment.
Response rates in the traditional black and white, offset printing, mailing and current residents is 0.03% to 1% in most industries. Here are the steps of the improvement seen once more data, color and implemented individually.

• 44% improvement of the reaction by adding the recipient’s name on the printed page (not the current office holder) *

• 135% Response Improvement by adding color in a printed document *

• 500% Response Improvement by the recipient’s name, color and customization of content for the interests of the recipient *

Variable Digital Printing * – Results of the industry

OFFSET COMPARISON />
The offset printing often has a lower cost of entry. The Elixir of the cost is cheaper very powerful. However, a positive answer (and more patients), the dentists and orthodontists is to be demanded. Postcard printing variable orthodontics and dentistry has more initial investment, but if the value is a better answer entered into the equation, the cost of entry is irrelevant.

For example:

Dental Practice # 1: 10,000 postcards, 000 is quite common for offset printing **

Dental Practice # 2: 10.000 postcards, 000 quite often for printing variable **

** These averages include all costs: shipping, distribution, color printing on both sides, design and head of the list />
A more positive response rate of 0.75% with offset printing / mailing of 10,000 postcards produce 75 calls. (This response rate reflects offset printing / marketing, including color and placement of the recipient's name in the address).

However, creating the possibility of variable adaptation print the potential 125-150 calls. Although this level of increased response is an estimate, has the impression that only the number of real patients by slightly more than repay the initial cost-benefit increases offset printed postcards offer dental and orthodontic. Only a few more patients 7 would to $ 25,000 in future income

However, there is another important limitation in this comparison and offset printing variable printing. What if the local competition and orthodontic tooth is already a mismatch of addresses printed directly? The competition will lower response rate -. Variable print offers the dentist or orthodontist a distinct advantage in this competitive environment

CONCLUSION

dental and orthodontic Direct Marketing is evolving. Orthodontists and dentists have to continue to innovate to stay not only in their local competition, but also to effectively engage consumers hyperactive in this environment. Most consumers are aware of the value of in modern dentistry and orthodontics.

Breaking the clutter marketing requires more than what happened yesterday. Variable digital printing is not all the problems of dental marketing dilemma, but it has the leg to orthodontics and many families / cosmetic dentistry practice to reach the next level can.

Sincerely, Dick Chwalek – Niche Dental

Dental Marketing

Where can I find cheap personalized office supplies online?

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Question : Where can I find cheap personalized office supplies online?
I am looking for some really cheap office supplies. What I’m especially looking for are as followed:
pens
pencils
pencil sharpeners
journals/notebooks
folders
binders
typical school stuff

This is for a charity so we need it as cheap as possible.
Thank you so much!
office supplies online

Best answer:

Answer by pathfinder1992
A great start is staples.com

“Personalized medicine help” treatment of colon cancer, Dr. Olga Falkowski Advances on the study of K-RAS gene mutations to identify individual therapy

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Plainview, NY (openPR) 19 June 2009

Colorectal cancer is the second leading cause of cancer death in the United States today. If you are diagnosed with one of the 150,000 cases of colorectal cancer each year are a new examination of the K-RAS gene mutation will help identify your oncologist medications that will help. That is the conclusion of two recent American Society of Clinical Oncology and National Comprehensive Cancer Network.

Olga Falkowski, MD, a pathologist and a certificate of Associate Medical Director Acupath Laboratories, Inc., which conducts research leading molecular and immunohistochemical studies, okay. “Until recently the treatment of patients with colorectal cancer by the results of controlled clinical trials was determined. Well, the progress in the identification and understanding of the molecular and biochemical events that led to the development of cancer and tumor growth, may mean treatment of cancer an individual’s biology oriented. “

What are the genes K-RAS?

K-RAS is a protein encoded by the K-RAS gene. The protein product of the gene non-mutated K-RAS plays a critical role in normal tissue signals. K-RAS gene are mutated powerful “oncogenes (genes that accelerate cell division), which play a role in many cancers. A single amino acid substitution is responsible for the activation of a mutation. The protein resulting transformation is involved in various tumors, including colorectal cancer.


Why important

mutation testing?

Dr Falkowski said, “gene mutation test is currently the most reliable way to predict whether a patient with colorectal cancer respond to any of the drugs inhibit the EGFR – such as cetuximab (Erbitux) and panitumumab (Vectibix) – most commonly used in the treatment of colorectal cancer. (EGFR is the receptor for epidermal growth factor.)

“Analysis of KRAS mutation is an important step towards providing cost-effective, individualized therapies for patients with cancer,” she says.

What this means for the treatment of colorectal cancer?

A study conducted recently in The New England Journal of Medicine published reports that patients without a positive mutation usually respond to treatment with EGFR-name drugs, while patients with the mutated gene does. The study also revealed that 20 percent and 50 percent of colon tumors tested positive for mutated K-Ras gene.


In patients with advanced

, metastatic colorectal cancer, which no standard chemotherapy for their disease and who had no other treatment was available were randomly assigned to receive either cetuximab or other treatment (except better supportive care) for their disease.


Patients treated with cetuximab

chronic medication is completed to advanced cancer or could not tolerate the therapy. Then the researchers examined tumor samples from patients for the mutation of K-RAS, are from four to ten patients in both groups it was.

More importantly, they discovered:

Patients with K-RAS mutation survived an average of 4.5 months, regardless of whether they had received cetuximab.
The patients without K-RAS mutation survived an average of 9.6 months, when they were treated with cetuximab and 4.8 months long, if they received only supportive care.

patients without K-ras gene mutation doubled their survival time by receiving cetuximab. These patients also have better than others on the notes of life.

What does this mean for me?

“Now there is a genetic marker identified which predicts – even if it does not guarantee – a special treatment to prolong life and quality for the majority of patients with advanced colorectal cancer without gene mutation, K- RAS, “said Dr Falkowski.” Doctors also examine cetuximab as first line treatment for colorectal cancer and chemotherapy, and are not just for use in the absence of other treatment options. With this knowledge, patients can with colorectal cancer work with their doctor for tests fast and the best treatment for their disease. “


What are the causes

cancer?

Although the exact causes of colorectal cancer are not scientists begin to understand how certain changes in DNA can cause normal cells to cancer cells are known. DNA is the chemical in each of our cells, from which our genes – the instructions work, how our cells. Some genes contain instructions for controlling when our cells grow, divide and die themselves. The genes that accelerate cell division are called “oncogenes.” Others, the slow cell division in the cells down or even death are tumor suppressor genes “, may. Cancers are caused by mutations in the DNA” Delete on “oncogenes or” “tumor suppressor genes.

In most cases of colorectal cancer, DNA mutations that lead to cancer, whereas a person’s life have been inherited rather than acquired. And although it does not seem to get a clear path for colorectal cancer are in many cases the first mutation in the APC gene. This leads to an increase in the growth of colorectal cells because the loss of the “brake” on growth in small cells. Other mutations in genes can occur, such as K-RAS, which the cells grow uncontrollably and spread.

Bio: Olga Falkowski, MD.

Dr. Falkowski is Board Certified in anatomic and clinical pathology by the American Board of Pathology. She is the head of the pathology unit of the breast and the Associate Medical Director Acupath Laboratories in Plainview, NY. Before he Acupath in 2005 Falkowski has served as a visiting pathologist at the Long Iceland Jewish Medical Center. Previously, she was a pathologist at New York University School of Medicine, where they participate in a surgical fellowship. Falkowski received his medical degree and completed his residency in general pathology of the first medical school in Moscow in Russia. She then completed her residency in anatomic pathology and clinical Saint Luke’s-Roosevelt Hospital Center and University Hospital of Columbia University in New York City.

Dr. Falkowski as an associate professor at New York University School of Medicine, Hofstra University and served the Albert Einstein College of Medicine. She is currently a member of the College of American Pathologists and the United States and Canada Academy of Pathology.

Dr. Falkowski is a writer and lecturer for chest diseases and often speaks with the media on issues of diagnosis of breast cancer. See www.acupath.com for more information.


P

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clear = “all”
Treatment of colorectal cancer

Personalized MEDICAL Bracelet or Necklace: stainless steel bracelet or necklace custom engraved with your information.

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  • 100% Satisfaction guarantee for life
  • Fast service, shipped within 24 hrs
  • Hypo-allergenic stainless steel with easy to read engraving
  • FREE medical wallet card with order
  • PLEASE ENTER CUSTOMIZATION INFORMATION IN THE GIFT MESSAGE SECTION OF YOUR ORDER

Perfect for seniors or people with diabetes, an allergy, Alzheimers, etc….

Our hypo-allergenic stainless steel medical jewelry is the ideal way to provide emergency medical personnel with the information they need to determine the best treatment for you – immediately. First responders are trained to look for medical ID to determine if you have a medical condition or dangerous allergies and if you take any critical medications. And, by including emergency contact information on your ID, you can be sure that loved ones will be notified promptly.

Each jewelry item is custom engraved to your specifications and shipped out to you within 24hrs. These bracelets and necklaces are so durable that we guarantee them for life.

PLEASE CHOOSE EITHER A BRACELET OR NECKLACE, AND ENTER THAT IN THE GIFT MESSAGE SECTION OF YOUR ORDER ALONG WITH THE SIZE YOU NEED AND YOUR CUSTOMIZATION INFORMATION.

Our Necklaces come in two sizes: Small has a pendant that measures 1 inch tall by wide, and Large has a pendant that measures 1 and 1/4 inches tall by wide. Both have a 27 inch chain that is long enough to go over the head and does not have a clasp.

Our Bracelets are available in two sizes: Small has a plaque that measures 1/2 inch wide by 1 and 3/4 inches long, and Large has a plaque that measures 1/2 inch wide by 2 inches long. Both sizes are available in 1/2 inch increments ranging from 5.5 to 10 inches. Please measure your wrist snugly and we will add 1/2 inch for comfort fit.

Rating: (out of 1 reviews)

Price: $ 14.95

Personalized MEDICAL Bracelet: stainless steel bracelet custom engraved with your information.

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  • 100% Satisfaction guarantee for life
  • Fast service, shipped within 24 hrs
  • Hypo-allergenic stainless steel
  • Easy to read engraving
  • PLEASE ENTER CUSTOMIZATION AND SIZING INFORMATION IN THE GIFT MESSAGE SECTION OF YOUR ORDER

Perfect for seniors or people with diabetes, an allergy, Alzheimers, etc….

Our hypo-allergenic stainless steel medical jewelry is the ideal way to provide emergency medical personnel with the information they need to determine the best treatment for you – immediately. First responders are trained to look for medical ID to determine if you have a medical condition or dangerous allergies and if you take any critical medications. And, by including emergency contact information on your ID, you can be sure that loved ones will be notified promptly.

Each jewelry item is custom engraved to your specifications and shipped out to you within 24hrs. These bracelets and necklaces are so durable that we guarantee them for life.

PLEASE CHOOSE FROM THE FOLLOWING SIZING OPTIONS AND ENTER YOUR CHOICES ALONG WITH THE CUSTOMIZATION INFORMATION IN THE GIFT MESSAGE SECTION OF YOUR ORDER.
Bracelet plaque sizes:

Small is 1/2 inch wide by 1 and 3/4 inches long, or
Large is 1/2 inch wide by 2 inches long.
Bracelet total length:
Our bracelets are available in 1/2 inch increments. Please measure your wrist snugly and we will add 1/2 inch for comfort fit.
Our bracelets have three lines available for engraving with about 20 spaces per line. Please consider these constraints when giving us your customization information.

Rating: (out of 3 reviews)

Price: $ 14.95

Nurse Practitioners Deliver Personalized Care With the jump Confidence

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San Clemente, CA 28th October 2008 – have you ever been there. Sitting in a doctor’s examination room, holding together a wafer-thin way too revealing gown, paper crinkling under you as you shift uncomfortably and wait for what you believe, is a 10-minute exam (max) with a doctor juggling too many patients and to little time.

. She goes to something that you least expect to do: sit down and talk to you. Specifically, you ask – not just about your symptoms, but about your concerns, your goals, your work, your hobbies, your family, your life. Even more amazing: she actually listens! And not only with a stethoscope, but with her undivided attention.

Who is this competent, professional and genuinely concerned woman? You are a typical example of one of the 120,000 Nurse Practitioners (NP), their unique approach to practice for whole-person care in healthcare environments in the U.S. More and more patients search for their primary as well as from specialty care setting receive NPs, and for very good reason.

NPs are advanced practice nurses, a wide range of healthcare services similar to those provided by a physician, is of an equally wide licensed clinical environment. And they have definitely earned the lab coats they wear. With advanced, clinical training and graduate education, initial training and often extensive practical experience as registered nurses, NPs are exceptionally well qualified to diagnose and treat a wide range of health conditions. They are also respected as leaders in their fields of medicine and as innovators in high-quality, cost-effective patient care.

But do not expect to find out they rest on their laurels. NPs are practiced diligently, where doctors do – not – such as hospitals, clinics, private practice, emergency rooms, urgent care, schools, nursing homes, to name a few. Many NPs hold master’s and doctorate, and a comprehensive education in fields such as cardiovascular, oncology, neurology, newborns, children, and a number of sub-specialties.
While equipped with the skills, knowledge and experience to diagnose and treat
NPs place equal emphasis on care and cure. This applies not only on the order of the tests, the development of the treatment plan and writing the recipes, but also to manage the patient’s general well-being. NPs and their patients in their own health and wellness together, through prevention, health education and counseling. The treatment of the person and the patient, NPs are a valuable source of information and advice on a healthy lifestyle.

This unique whole-person approach to health care, has defined and distinguished NPs in 1965, the year started the first NP program at the University of Colorado. Forty years later, it remains also get to the core philosophy, while having the role of national parliaments are becoming more with the changing needs of patients. Today, about 6,000 new NPS accession of the nation’s healthcare delivery system every year – the vast majority of them women, who have been practicing as nurses. improve

NPs continue the quality of care, they are also a cost for the patients who come to rely on NPS as a partner in health care. In fact, patients who see NPs for their primary care often have fewer ER visits, shorter hospital stays and lower costs for drugs.
In honor of their vital contributions to patient care and health, the medical community recognizes
November 9 to 15 as National Nurse Practitioner Week. Medelitatm, makers of premium hand-stitched- lab coat and scrubs for women physicians is tailored pleased drawn attention to this exceptional group of professionals comprises largely of women.

“Nurse Practitioners embody the competence and confidence of the women who inspire our lab coats and scrubs,” says founder Medelita Manchik Lara, a Physician Assistant, of the pleasure of working alongside many NPs had. “They deserve to be recognized and rewarded for their exceptional level of personal care. We try them by offering NPs a better alternative in female clinicians clothing and a coat – that offer the attention to detail it reflects their own patients.”

Adds Manchik “NPs out of the way the people feel comfortable and confident with the care they receive to go. We are more than happy to retaliate. “Nurse Practitioners” To the care of patients with equal parts compassion and knowledge, Medelita you credit. And thanks to you. ;

Personalized Sprinkle Baby Shower Invitations for Sprinkle Baby Shower Party

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Sprinkle Baby Showers for the Second, Third, Fourth & Additional Baby

The sprinkle baby shower is usually a smaller scale shower where the guests “sprinkle” the new mom with the little necessities the new baby will need. It is not the same as the traditional shower, but rather sort of like a sprinkling of gifts for the new baby. This clever term has been gaining popularity over the years and is becoming a new trend. A sprinkle baby shower is a great idea for parents-to-be who have other children. Read More About Sprinkle Baby Showers for the Second, Third, Fourth & Additional Baby.

Traditional baby showers started as a way for family and friends to celebrate and to help a new mom prepare for the baby. The first child always lots of baby supplies, including the of big items like the crib, car seat, high chair, stroller and so on. In the past, baby showers were only held for the first child, but that is changing now. Parents they usually already have many of the traditional gifts found at baby showers, thus a ‘sprinkle’ of items may be all that is needed but it is still important to honor the expectant parents, celebrate the newest member of the family, and give them useful and thoughtful gifts. The sprinkle baby shower invitations should indicate that it is a sprinkle baby shower.

Although a “sprinkle baby shower” has become very popular for second or more children that is not to say you should not have the traditional “full baby shower” for the second, third or more baby. If the Mom-to-Be’s circumstances indicate the need for a traditional baby shower with all the trimmings, then go ahead and have one.

When planning the sprinkle baby shower, the sprinkle baby shower invitations cards can be fun and theme-oriented, such as a theme around what the needs might be. For example if the family has a boy and is expecting a girl the theme could be related to the fact that it’s a girl and we need girly things. Another idea is where guests can bring a book for the family “library” in the baby’s name, or bring a food dish that can be put into the freezer for when the baby arrives.

A new unique theme that has increased with popularity with sprinkle baby showers is a blessing way, where women gather to wish the expectant mother well wishes and different gifts are given. Guests are asked to bring an item such as a candle or bead and a gift is made for the mother at the ceremony, in addition to the gifts for the baby. This shower theme can be reflected in the sprinkle baby shower cards and baby shower thank you cards.

Sprinkle baby showers are a time when the parents-to-be receive gifts for their baby and enjoy a celebration. The parents may not be new parents but the life entering their family will be new to the world, and new to Mom, Dad, and any brothers and sisters that may already be there.

For gift ideas, try thinking of something that the Mom-to-Be might need with another baby. Since she, no doubt, already has the big items, the focus should be on the small necessities like diapers, baby bath items, diaper wipes, bottles, baby lotion, baby clothes, toys, books, baby socks and so on. Becoming a new mom the second time around, or more, can sometimes be an even harder than a new mom anticipates. And for the Mom-to-Be, maybe a gift certificate for a massage or manicure or something similar just for her!

All babies deserve to be celebrated and welcomed into the world. Regardless of what the sprinkle baby shower is called, ensure that the sprinkle baby shower announcements cards announce the type of celebration that will be held for the parents-to-be for the new life. There are lots of sample sprinkle baby shower invitations wording ideas, wording verses and sayings to help you get your personalized sprinkle baby shower invitations just right.

About the Author: Sarah Porter is Press Agent for several articles including All About Sprinkle Baby Showers, Sprinkle Baby Shower Invitations for 2nd, 3rd, 4th child, Invitations for Sprinkle 2nd child Baby Showers, Baby Shower Announcements Cards for First, Second, Third and More Child and more.

Elderlink offers personalized referral lists for senior citizens and their families

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Elderlink offers personalized referral lists for senior citizens and their families
Elderlink, Inc., a free senior care referral service serving California since 1994, is offering senior citizens and their families the ability to find the care they need via personalized referral lists based upon their individual needs.

Read more on News-Medical-Net

Dental Marketing White Paper: Personalized Direct Mail

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Variable, Full Color, Digital Printing

To develop a successful dental marketing approach in this modern, hyperactive consumer market, it is imperative for general dental and specialty offices to move beyond a generic current occupant presentation. Even the personalized “address label” and/or black and white personalization of letter mailings to current dental patients has its limitations. Variable digital full color printing has significant potential to achieve the internal and external communication goals of many dental practice types including cosmetic, family, and orthodontic.

Dental and orthodontic practices not in a healthy growth mode or that have seen shrinkage in recent months or years require more advanced marketing methods. These practices are not going to be able to compete successfully for the consumer’s attention and dollar without adding to their marketing repertoire.

Overcoming the economic, insurance or consumer issues like denial, procrastination, and oral ignorance requires a higher level of interaction, intensity, and creativity. Variable digital printing puts increased emphasis on the recipient. By putting the recipient “in the concept” rather than as an “adjunct” to the concept, has a stunning effect compared to traditional direct mail.

CONSUMER EFFECT

The personalization inherent in variable printing creates a very unique connection with the consumer recipient – current or prospective dental/orthodontic patient:

• It completely envelopes the dental consumer’s experience

• They are an integral part of the communication not just an afterthought

• It has a connective emotional impact not just a visual impact

• Their name “inside the design” reflects the communicative effect back to them

– The effect is, therefore, much more about them than about you (the dentist or orthodontist)

PERSONALIZATION DIAGRAMMEDView Diagram of concept

COST/BENEFIT ANALYSIS

While initial cost should be considered when choosing a marketing concept, it is really potential results being purchased. If the lower priced product is ineffective, the initial cost becomes irrelevant. Paying 100 percent more for something that actually works benefits the purchaser much more.

As discussed and presented above, variable printing provides the ability to place text throughout the dentistry and orthodontic marketing piece. This unique printing technology and its personalization capability requires a complex and individualized process. Offset printing (thousands of versions of the same exact piece) is cheaper for this reason. While variable printing costs more, it offers much more.

Offset printing offers you savings today – Variable printing offers you more patients tomorrow. Gaining and holding the attention of the 21st century dental consumer requires the use of the best communication repertoire available. Variable printing offers the dentist and the orthodontist the level of intensity needed to overpower the current marketing din.

To avoid the pitfalls of dental marketing mediocrity, put cost in its place. More importantly, don’t give this benefit away to your dental or orthodontic competitors.

RESULTS DETAILED

Response rates are dramatically improved with the personalization of variable digital printing. Dental and orthodontic postcards become signature pieces rather than stacks of printed paper. Offset printing – thousands of printed pieces without personalization – cannot achieve this level of response because of its generic and detached connection with the recipient.

Traditional response rates for Black and White, offset printing, and current occupant mailings are . 03% to 1% across most industries. Below are the improvement levels seen once more data, full color and personalization are implemented.

• 44% Response Improvement by adding recipient’s name to the printed page (not current occupant)*

• 135% Response Improvement by adding full color to a printed piece*

• 500% Response Improvement by adding recipient’s name, color, and customizing content to interests of recipient*

*Variable Digital Printing – Industry Results

OFFSET COMPARISON

Offset printing often has a cheaper cost of entry. This elixir of cheaper initial cost is very powerful. Yet, a successful response (and more patients) is what dentists and orthodontists demand. Variable printing of orthodontic or dental postcards requires more initial investment, but if the value of a better response is entered into the equation, cost of entry becomes irrelevant.

For example:

Dental Practice #1: 10,000 postcards for $6,000 is fairly common for offset printing**

Dental Practice #2: 10,000 postcards for $8,000 is fairly common for variable printing**

** These averages include all fees: postage, mailing, full color both sides printing, design, and lead list

A somewhat positive response rate of 0. 75% with offset printing/mailing of 10,000 postcards would produce 75 calls. (This response rate takes into account an offset printer/marketer including full color and placing the recipient’s name in the addressing).

In contrast, the variable printing personalization capability creates the potential for 125 to 150 calls. While this level of increased response is an estimate, variable printing only has to increase actual patient numbers by a few more to pay back the initial cost benefit offset printed dental and orthodontic postcards provide. Just a few additional patients would add 7-25 thousand dollars in future income

However, there is another major caveat in this offset printing and variable printing comparison. What if the local dental or orthodontic competition is already doing an offset printed direct mailing? Competition will drive down response rates – variable printing offers the dentist or orthodontist an obvious advantage in this competitive environment.

CONCLUSIONDental or orthodontic direct mail marketing is always evolving. Orthodontists and dentists need to continue to innovate, not only to stay ahead of their local competition, but also to effectively engage the consumer in this hyper active environment. Most consumers are not aware of the value in modern dentistry and orthodontics.

Breaking through the marketing clutter requires more than what was done yesterday. Variable digital printing will not solve every dental marketing dilemma, but it provides the leg up many orthodontia and family/cosmetic dentistry practices can use to get to the next level.

Sincerely, Dick Chwalek – Niche Dental

Dental Marketing Author: Dick Chwalek • Niche Dental – Comprehensive Integrated Marketing & Consulting

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Co-creator of Express Dental Marketing

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Niche Dental provides dentists, orthodontists and dental specialists branding strategies and dental consulting.

Baptist Hospital Makes Weight Loss Surgery More Affordable; Extends Discount for Self-Pay Patients and Personalized . . .

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Baptist Hospital Makes Weight Loss Surgery More Affordable; Extends Discount for Self-Pay Patients and Personalized …
NASHVILLE, Tenn.—-To allow more patients the opportunity of affordable weight loss surgery, the Metabolic Surgery Center at Baptist Hospital has extended its discount for Lap-Band surgery for self-pay patients.

Read more on Business Wire via Yahoo! Finance

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