Posts tagged Mail

Variable color digital printing

To develop a successful dental marketing approach in this modern, hyperactive consumer market, it is essential for general dental and specialty go generic current incumbent. Even the “address label” custom and / or personalization in black and white letters on current dental patients has its limits. Color variable digital printing has a strong potential for achieving the objectives of internal and external communication for many types of dentistry, including cosmetic, family and orthodontist.

Dental and orthodontic practice not seen in a growth mode market in good health or those of the withdrawal of the last few months or years, require advanced marketing methods. This practice will not be able to succeed in attracting consumer attention and dollars, without their repertoire of marketing.

Overcoming the economic development, insurance or consumer issues such as denial, procrastination and ignorance oral requires a higher degree of interaction, the intensity and creativity. Variable digital printing puts more weight on the receiver. By the beneficiary “in concept” rather than “supplement” the concept, has a dramatic effect compared to traditional direct mail.

IMPLICATIONS OF THE CONSUMER />
The personalization inherent in variable pressure creates a special bond with the recipient of consumers - current and future dental / orthodontic patients:

• It is the consumer experience surrounding dental />
• They are an integral part of communication is not only a blow />
• It has an emotional impact not only conjunctive visual impact

• The name “design” reflects back to them, the communicative impact

- The effect is much more about it than you (the dentist or orthodontist)

Customize schematically

See diagram concept

Cost-benefit analysis />
Although the initial cost should be in the selection of a marketing concept to be, it's really the potential results to be purchased. If the low price of the product is ineffective, the initial cost is irrelevant. 100 percent more pay for something that works really benefit the buyer more.

As discussed above and presented, provides variable pressure, the possibility of text throughout the dental and orthodontic marketing piece Place. This unique printing technology and its ability to adapt requires a complex and individualized. The offset (in thousands of variants of the exact same room) is cheaper for this reason. Although printing costs more variable, it offers much more.

The offset printing today offers savings – variable printing provides more patients of tomorrow. Attracting and retaining the attention of consumers in the 21 Century Dentistry involves using the best available communication directory. Variable print offers the dentist and the orthodontist, the intensity needed to dominate the noise of the current marketing year.

To avoid putting the pitfalls of poor dental marketing costs in its place. More importantly, do not give that advantage away apart from your competitors or orthodontic dentistry.

Detailed results

Response rates are dramatically improved with adjustment of the variable digital printing. Dental and orthodontic postcards have become signature pieces instead of stacks of printed paper. Offset printing – do not reach this level of response because of its link to the generic and individual recipient

– thousands of printed pieces without adjustment.
Response rates in the traditional black and white, offset printing, mailing and current residents is 0.03% to 1% in most industries. Here are the steps of the improvement seen once more data, color and implemented individually.

• 44% improvement of the reaction by adding the recipient’s name on the printed page (not the current office holder) *

• 135% Response Improvement by adding color in a printed document *

• 500% Response Improvement by the recipient’s name, color and customization of content for the interests of the recipient *

Variable Digital Printing * – Results of the industry

OFFSET COMPARISON />
The offset printing often has a lower cost of entry. The Elixir of the cost is cheaper very powerful. However, a positive answer (and more patients), the dentists and orthodontists is to be demanded. Postcard printing variable orthodontics and dentistry has more initial investment, but if the value is a better answer entered into the equation, the cost of entry is irrelevant.

For example:

Dental Practice # 1: 10,000 postcards, 000 is quite common for offset printing **

Dental Practice # 2: 10.000 postcards, 000 quite often for printing variable **

** These averages include all costs: shipping, distribution, color printing on both sides, design and head of the list />
A more positive response rate of 0.75% with offset printing / mailing of 10,000 postcards produce 75 calls. (This response rate reflects offset printing / marketing, including color and placement of the recipient's name in the address).

However, creating the possibility of variable adaptation print the potential 125-150 calls. Although this level of increased response is an estimate, has the impression that only the number of real patients by slightly more than repay the initial cost-benefit increases offset printed postcards offer dental and orthodontic. Only a few more patients 7 would to $ 25,000 in future income

However, there is another important limitation in this comparison and offset printing variable printing. What if the local competition and orthodontic tooth is already a mismatch of addresses printed directly? The competition will lower response rate -. Variable print offers the dentist or orthodontist a distinct advantage in this competitive environment

CONCLUSION

dental and orthodontic Direct Marketing is evolving. Orthodontists and dentists have to continue to innovate to stay not only in their local competition, but also to effectively engage consumers hyperactive in this environment. Most consumers are aware of the value of in modern dentistry and orthodontics.

Breaking the clutter marketing requires more than what happened yesterday. Variable digital printing is not all the problems of dental marketing dilemma, but it has the leg to orthodontics and many families / cosmetic dentistry practice to reach the next level can.

Sincerely, Dick Chwalek – Niche Dental

Dental Marketing