health information
Vizu Through Share and demonstrate the effectiveness of viral video drive purchase intent
ï »¿
Vizu Through Share and demonstrate the effectiveness of viral video drive purchase intent
San Francisco, CA (openPR) 14 October 2010
Vizu Corporation (www.brandlift.com), a company in San Francisco offers brand advertising online in real time platform form of efficiency for advertisers and publishers, and Share Through a network of leading distributor of video content brand, today announced the availability a new case study highlighting the effectiveness of viral video to promote the launch of a major new video game.
The study focuses on a campaign to introduce a highly anticipated sequel to a blockbuster title for a console game developer key to promote. The campaign was a series of online video episodes that aired as a prelude to the story in the game these episodes in the weeks to serve before the start, ended with the last film at the starting point of the game create to ask consumers to buy the game, what happened next. Sharethroughâ? S Labour led the campaign to be nominated for the best price SAMMY Social Platform.
Vizu
help? s Ad Catalyst Solution Through Share was able to prove that the contents of the video-sharing brand through social media is an effective means to combat the fire cause is lift? the primary target marketing, purchasing intentions. In particular, helped show Vizu Share Through:
? ¢ 110% lift in consumersâ? do to the game after the find and look at buying
Make Videos
â? ¢ consumers who were exposed to the campaign more than twice as likely to
Buy the game that users who are not exposed.
?
As a leader in the emerging social video industry, it is absolutely the value of the independent validation of our vision for social video marketing – the notes, shareable video advertising is very effective, scalable and measurable â? Said Dan Greenberg, CEO of Sharethough. â? Vizu provides a credible and reliable system to deliver the value we offer our advertisers.â?
brands, agencies, ad networks, publishers, and Vizu lever? s Ad Catalyst solution, part of the memorandum of association? to measure effectiveness of brand advertising platform and to optimize the effectiveness of online brand advertising campaigns in real time. Catalyst Announces generated measure brand development of online advertising campaigns and replaced with a CTR much more appropriate measure of brand advertising. As a brand lift data in real time, but also provides an optimization in the market for campaigns. Based on an intuitive dashboards, the contribution of different creative messages, the orientation and frequency of the overall campaign performance can be evaluated quickly and adjustments made to both brand development and to ensure returns are maximized in advertising spending.
â? Online video, social media and viral marketing are just some of the hottest topics in online advertising, â? Said Dan Beltramo, CEO of Vizu. â? At the end of the day, but the same rules apply? Advertisers need proof of these tactics cause the desired result, brand lift, to justify new investments. Wea? Re had liked the opportunity to work with, to offer this Share Through> ????
Click here to do Download the case study.About Vizu
Vizu Corporation provides a technology platform that brands, advertising agencies and media, online publishers and ad networks guarantee the efficiency and effectiveness of the process of building brand, improving line. Vizu? S-platform of advertising effectiveness of the brand is to measure and optimize campaigns for brand advertising online and in real time is used, and supports all major processes of the life cycle of advertising, including audience profiling, targeting, testing, creation, campaign measurement and optimization. For more information about Vizu, please visit www.brandlift.com.
About
Share Through
Share Through
approach provides a reproducible trademarks, transparent, scalable delivery of video content, which guarantees the listening and shared commitment to maximize. Share Through reader engaged audience for videos of the brand through their social video ad products, a network of publishers unique and proprietary targeting and optimization tools. Share Through is used by many leading brands including Sony, Xbox, victoriae used? S Secret, Nestle, and LEGO. Founded in 2008, Through Share is a privately held company in San Francisco, Calif. For more information on the basis Share Through, please visit www.sharethrough.com
>
clear = “all”
Attachments
clear = “all”
clear = “all”
class = “small-text”>
© Copyright 1997-2010, Vocus PRW Holdings, LLC.
Vocus, PRWeb and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Acne help
