class = “release dateline”>

Addiction London has a new global brand campaign for Remington, a world leader in electronics created hair care, shaving, waxing and nursing women, which is due on TV in the UK fourth Starting in October 2010.

This is the first campaign of drug dependency is created in London since the appointment of Remington by them in March this year, and the characteristics of the positioning line – As the world prepares.

The new positioning will be used to improve and strengthen the brand’s personality Remington world by creating emotional bonds with consumers and encourage them to Remington in the heart of their plan is complete.

The TV spot will air nationally and will also be broadcast throughout Europe, Australasia, South America and the United States. It shows the use of Remington girls prepare to go out and is on the “Get Ready” by The Temptations. The ad was produced by addiction to London and directed by Andy Morahan, for the management of many award-winning ads and “November Rain ‘Roses by Guns’ n’ famous.


PR is activated in the United Kingdom

Cirkl.
Sally

Sidani – UK Managing Director and Head of Marketing for Europe, said:

“We are pleased began our partnership with the London Drug have. addiction always provide strong strategic ideas, great chemistry and outstanding creative. We look forward to the Remington brand in a new area with a unique brand positioning and cost of drug development in London. “

Paul Hamilton, Director General of the drug in London said:

“We are happy to be able to say with a memory of Remington, which we believe demonstrate our creativity Connected philosophy and application of a set of communication channels. We also offer advertising that allows new challenge the perception of Remington as a brand.”

For further information:

Paul Hamilton, Director General, London Drug, 07754 372945
Steph Smith
, PR Consultant 07803 853006

London Addiction


Www.addictionworldwide.com

Addiction London is a full service communications agency with a commitment of Connected Creativity creative design to production.
Current clients include: Remington, Chupa Chups, Coty, Friends Reunited and Trade Point> clear = “all”
Laser Hair Removal