Las Vegas, Nevada (Business Wire) 10 October 2010

ReliaBrand ®, a new consumer brand companies solely on the development and marketing of safe consumer products dedicated to plastic formed Kida started on ABC? s Website Expo today in Las Vegas, Nevada, by announcing its partnership with Plastipure? ¢, a technology company safer-plastic. The partnership is in the further development of baby food bottle, sports, food packaging and medical products, free from harmful chemicals that are estrogenic activity (EA) cause. produced a new set of baby bottles, water bottles, food packaging, flexible plastic film and bags, and marketed under the Adiri ®, ReliaDoseâ? ¢ ReliaWareâ? ¢ ReliaWrapâ? ¢ WaterGeeksâ? ¢ brand names are the first to be certified free of estrogenic activity (EA) and will launch at retail in 2011.


Chemicals like BPA and phthalates

known to show estrogenic activity (EA) was generally because of their close link with health problems like birth defects, reproductive cancers spread, behavioral and learning disorders. However, BPA and phthalates are just some of the thousands of chemicals that are used to plastic products that are suspected of estrogenic activity (EA) has the same potential endocrine disruptors have are to be created. For example, Plastipure? S test detected fifteen premium brand baby bottles without BPA, that all tested positive for the environment, with eight chemicals leaching with EA measurement equal to or greater than the environmental assessment of BPA-containing polycarbonate. In other words, â? BPA freeA? is no guarantee for the consumer that the product is free of estrogenic activity of endocrine disruptors potential (EA) chemicals that it seeks to avoid.

Plastipure? ¢, supported by grants from the National Institute of Environmental Health and Safety (NIEHS), a division of the NIH and the National Science Foundation (NSF), ten years seen the development of new methods, reliable and very sensitive to both and eliminate the estrogenic activity (EA) of chemicals in plastic products. These patented technologies to detect and eliminate EA with the most sensitive and reliable methods available for the development and certification of all products ReliaBrand ® is a? Plastipure SAFEA? ¢ â? EA-free.

ReliaBrand ® President Brent Meikle has been providing information and empowering consumers to enable them to make healthy decisions for themselves and the environment since 2007. ? As executive producer of the award-winning documentary FLOW: For Love of Water, â? (Www.flowthefilm.com), he was one of the first, the global phenomena of male fish in fact documented? Change sexa? because of the harmful effects of chemicals leaching into the environment of EA.


After

WaterGeeksâ founders? ¢ In 2007, a company that sports bottle produces filtered to consumers to reduce their dependence on traditional bottled water, Meikle was able to help partners like the spirit and the investors, it is sufficient to purchase innovative products like Adiri ® with the specific goal of creating a new food and beverage container business is exclusively dedicated to the production of EA-free. â? Today is truly a dream come true for me, â? Meikle said.

â? I have to run great partners and executives such as Chris Kutschera Adiri ® while I am in a position to directly Plastipure? ¢ store and other partners in the development of the first EA-free films, bags and containers to food containing both biodegradable and EA-free, that we are in 2011 ReliaWrapâ in the market? ¢ ReliaWareâ? ¢ brand name. We are only at the beginning but I think our success will be through the heart of todayâ? S consumers.â?

â? have changed in a world where too many little Goliath, so that consumers lose confidence in plastic products, take a break with the past and a step in the future, a discussion forum? Meikle said. Who else could buy Adiri ®, the award-winning bottle of history, leaving voluntarily from the market sales and, until we can more safely? The answer is only a society think the more babies than dollars and I worry that mothers, the value we place on the course of their development> ????

his debut in the ABC Kida? s Expo is now the first certified Plastipure SAFEA? ¢ EA-Free Water Bottle as WaterGeeksâ? ¢ brand. Chris Kutschera, Adiri CEO ® announce today is the start of the new 2011 product Adiri Plastipure SAFEA ® certified? starts to announce ¢ EA-Free Baby Bottle while similar other leaders held strategic ReliaBrand ® family of products throughout 2011. Mike Usey, Plastipure? ¢ CEO, will also be on hand to educate retailers and the media about the importance of the discovery and removal of estrogenic activity (EA). Kida the ABC? S Expo is the most important annual event for the juvenile products.


About

ReliaBrand ® (www.ReliaBrand.com )]:???? ReliaBrand ® is designed to develop products and promote EA-Free through leading brands such Adiri ®, WaterGeeksâ ¢ ReliaDoseâ, ReliaWrapâ ¢? and ReliaWareâ? ¢, which were historically distributed by North American retailers more than 25,000.


About

Plastipure ¢ (www.PlastiPure.com )]:???? Plastipure ¢ creates, licenses and certifies polymer formulations and new products that are safer for the consumer, with a wide range of applications for food and beverage, pet food, infant nutrition, fitness, personal care, packaging, cosmetics, medical devices, pharmaceuticals, toys and other industries.

Press and Media Contact:
Katie Moore
Advertising P3R

Katie myp3r (at) (dot) com

714.403.5099

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