” FATP Drive “Outdoor Tips – various stages

Minneapolis, MN (Nasdaq) 30 September 2010

After I create much praise to a lot of competition for advertising 2010A? Recognition, such as advertising Agea? ? s Midwest Small Agency of the Year? Kelly Preston has seen a record year. But Monday night, the agency has another iconic ideas to its collection of industry honor: the 2010 Radio Mercury Award for the integrated management of the campaign of the year. organizationâ They partnered with the YMCA of Metropolitan Minneapolis and St. Paul the Great, Kelly Preston developed the award-winning campaign for the well-being? S â? FATP Drive â? to take an initiative to encourage radio and outdoor advertising and a microsite members and non members to a healthy lifestyle.

â? This wouldnâ campaign? t have drawn on the floor, without a strong commitment to the YMCA? the basis of the view â? Said Chris Preston, agencia? s EVP / Creative Director. â? We really wanted to give a voice to mock the tragedy of people losing their â? fatpantsâ? in spots, but it was also crucial in order to introduce more important in a campaign as the life that could be tipped in the community working groups?


During the campaign

? s A three radio spots? â? Dear John, â? â? Fatpantsâ romantic? and â? Eulogia? â? form the backbone of the training, judges Radio Mercury Awards has recognized the equitable Kelly Preston? to work. Along with the radio spots focus on humor to the audience to make a pants size or two, a series of posters in three dimensions and people have encouraged a weight loss ????. Make a donation pants.â? Lapping at the YMCA? S, led by the community, Kelly Preston? S â? FATP Drive? asked participants to donate their pants are too large for charitable purposes, and set the body to donation boxes in all partner cities and 22 branches in western Wisconsin. To the windfall of donations, Kelly Preston has more than one? Fatpantsâ? to billboardsâ? first along a clothesline and the entire board.

stimulate discussion community-based campaign, Kelly Preston, a microsite, which served as a social center of the campaign developed, so that visitors to pictures of them? fatpantsâ? on Flickr, read stories of real life weight loss, learn about the YMCA? s, where fitness and wellness programs and control the growing number of pants. But once customers YMCA branches began to inquire area where they could hear the radio ads, the creative team on this interest by the visitors used the opportunity to listen to the spots and share them with friends.

the only awards competition for large radio is the Radio Mercury Awards at the champions of the average paid to offering cash prizes to the winners generously.

About Kelly Preston

Kelly Preston is a full service, independent organization that creates ideas for its flagship clients, including financial services, insurance, restaurant, consumer goods, outdoor, retail and gaming. Selected as the Advertising Agea? S Midwest Small Agency of the Year 2010, Kelly Preston has several awards in the annual price of health care advertising won, and won finalist honors in the 2010 MPA Kelly Awards and One Show. The agency also won the highest award for the integrated management of the campaign of the Year Awards 2010 Radio Mercury. In the last five years the agency has won several Effiesâ? A top marketing awards honor outstanding results. Kelly Preston is a member of the worldwide partner of the worldâ? The largest network of independent marketing and communications company. To learn more about Kelly Preston, www.prestonkelly.com visit, become a fan on Facebook www.facebook.com / presto kelly agency or to the conversation on Twitter at www.twitter.com / presto kelly. Read our blog thoughts on the latest trends in advertising www.prestonkelly.com.


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