Best of Show and Best Manufacturing Site – Glidden Paint ™ website

Akron, OH (Vocus) 4 October 2010

Hitchcock Fleming & Associates Inc. (HFA) Best of Show Award for Excellence in Web Development Web Marketing Association International has won? ? the 14th Annual Meeting of the WebAward Competition. HFAA? strategic creativity has both full-service marketing agency, “Best of Show & BEST OF MAKING WEBSITE for site Glidden.com. HFA, in Akron, Ohio, based redefined and revitalized Glidden.com to Branda advance? the identity and message.


EVENTS

HFA also has a standard of excellence for retained Glidden Paint Give-Away, which has created a frenzy and brought online Glidden brand and relaunch the site.

HFA, a new web application for the free gift of 300,000 liters of paint to support the relaunch of the brand and this promotion, which has been or until stocks run lasted for seven days, “sold out” during the first three days! â? said Mark Hembree, senior brand manager for Glidden? ™ s parent company Akzo Nobel. “Besides the gift of HFA worked with us really focus on the Glidden website reconstruction to the needs of the target group and an experience that defies convention painting category.”

worldâ? s most prestigious competition of the Web

The WebAwards is the premier event celebrated awards for Web developers and marketers worldwide. More than 2,000 sites from 45 countries were studied in 96 industry categories during this year’s competition. Design, text, innovation, content, interactivity, navigation and use of technology: The entries were judged by experts in the following seven criteria on a scale of 0-10 points. Glidden.com won 69.5 of the possible 70 points, the score was only WebAward average of 52.9.

WebAwards competition was created by a team of independent Internet professionals who assess a variety of relevant disciplines of website development. Judge of the members of the media, advertising, web designers, art directors, marketing managers in companies, content providers and webmasters together.

â? The goal is to Glidden.com color selection and painting easier and inspire people of all aspects of the painting process. The color can be social and fun, and this site offers simple solutions that are refreshingly easy painting. Glidden GFA help the way consumers think about the painting, â? Jack DeLeo, president HFA / CEO.

In the first eight months of Sitea? s start consumersâ? Time on site increased 221.6% and the average pageviews per visitor increased 593.7%.

â? The website is the target group for the Glidden brand and its benefits, and has a positive influence on the news of the source of inspiration for the experimental phases of the procurement process. HFA achieved this goal through the development of simple interactive tools of a painter virtual space to view a list of projects to remove barriers in all phases of the procurement process, â? Nick Betro, HFA President / Creative Director, said.

friendly site gives consumers reason in the Glidden brand by the internet, kind, funny and fresh to believe. The website allows consumers color combinations in order to help them perfect the process and the individual style they want, before you even lifting a brush.

on usability research based, is the consumer that the site gives them the confidence and save the tools at the request of Glidden.

WebAwards judges praise HFAA? s remarkable work

A judge has praised Glidden.com and said: â? Interactive tools such as paints and painter future Board are not only fun, but very useful!> Â ????

asked another judge to site a â? very useful interactive tool. So my house now has a range given in two of our rooms. Excellent website and application.â?


Use

“Great Flash to enable the user experience, color themes, â? Other judges assessed. Â Visitors can choose the Site to help them make difficult decisions in relation to color palettes.â? ???

design sites like this are great for sparking ideas, â € said another judge.


About HFA


HFA (Hitchcock Fleming & Associates, Inc.) is a marketing agency specializing in full service creative solutions brutal anchored firmly in its strategic direction. His new thinking has led the consumer eye opener and business-to-business campaigns for commercial, industrial, automotive, medical, travel, construction, product and public sector clients operate. Customers include Goodyear Tire & Rubber Company, one of the largest and most successful tire manufacturer worldâ ;???? Glidden Paint ¢, a brand thatâ s the definition of the color of the consumer market is now into its ?????? Introduction of latex paint first KraftMaid ®, a manufacturer of high performance unit, Choice Hotels International ®, a globally successful company, hosting Liquid nails ® adhesive, a leading manufacturer of construction adhesives since 1962, and Akron General, one of Northeast Ohio? ?, A leading health care systems. s HFAA areas? Areas of expertise branding, research, strategic planning, interactive, social media marketing, public relations and media. For more information, please visit connect.teamhfa.com.

About the Web Marketing Association

The Web Marketing Association is to provide a high level of excellence for website development and internet marketing. Composed of volunteer specialists, it is of Internet marketing, advertising, public relations and design professionals with an interest in improving the quality of website development and internet marketing shares. Since 1997, the competition from the Web Marketing Association Annual WebAward has helped to promote interactive professionals themselves, their companies and their best work out there.

contact:

Hitchcock Fleming & Associates Inc., 330.376.2111

Jack DeLeo, president and CEO, jdeleo (at) teamhfa (dot) com, ext. 6906

Nick Betro, President / Chief Creative Officer, nbetro (at) teamhfa (dot) com, ext. 6913

Pat Kunklier, Director / Public Relations, pkunklier (at) teamhfa (dot) com, ext. 6963

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