Marketing studies have shown that several

87% of people never read a whole page. They skim and scan, and usually read only chips. For this reason the first pages, the visitor sees on a website only from random points and are easy to identify the navigational links, or you risk losing your visitors.

People do not ‘t want to read a lot of information in the hunt. They go for the collection of hunting and are willing to read only when they feel are in the right place on your website. If they are interested in what you say they are prepared to navigate 3-4 pages deep to get the information.

Let these statistics into perspective with a doctor or dental office. In a recent study by Google, they found that when the patient performs a search for a doctor’s or dentist’s office, 84% of the time that they are only two things:

the number of telephone practice and do / or directions they want to practice.

If 87% of the general population would only scratch the page and read the chips, and 84% of your visitors that your phone number or directions to your office, why is it that medical and dental sites, it is difficult see for visitors to find the information? You are visitor confused by large blocks of text to discover the information sought. It is a big mistake that most medical and dental offices is made.


Dental Websites