Whitehouse Station, NJ (Business Wire) 30 September 2010

Boomer Generation X can and eloquent in 140 characters or less, but may ask the women of the physician practice of this generation to sexual health, the recommendations for everything from cervical cancer screening contraception guide. In a survey conducted by Opinion Research Corporation, was at least one of four women between 18 and 34 years with a doctor has a regular dialogue on sexual health launched and four out of ten is not too much to the satisfaction with it.


This behavior is counter-intuitive

, the generation of the company into a new world of personal communication and exchange of information and lead continue to do so by using social networks as they age, as the impetus for Merck at a healthy communication , kiosk resource-rich online procedure on the opening of fruitful discussions about sexual health during the annual screening for women who can be found on iVillage.com development / health.

Roshini Raj, MD, presented the women’s health expert and co-author of the new book What the Yuck: The Fabulous & Freaky Truth About Your Body, says this lack of communication can affect women’s health. Women, the information because of shyness or discomfort can not hold back eventually with their doctor or other birth control information about reproductive health that do not match fit their lifestyle.

“On average, the annual gynecological examination is only 15 minutes to allow women to overcome their reluctance and to optimize this time must take,” said Dr. Raj. “The exchange of information lifestyle sex is uncomfortable for many women and resources www.iVillage.com / health can help make it easier to have those conversations.”

local resources include instruments such as Digital Native-appropriate regular articles by Dr. Raj and interactive tools to address quality of health care in the doctor’s office to improve.

survey results:

Only 13 percent of women, birth control or plan to share details of birth control used on their sexual health with their doctor;
Less than a third of women are very satisfied with their discussions with providers of health care during their visits and their overall relationship satisfaction with their physicians;
Among the women who has used or connected with the birth control, says almost one in four no negative feelings with the discussion of sexual health with their doctor, including annoyance, discomfort and shame.

“We know that women often turn to the Web health issues that affect them and their families,” said Jennifer Barrett, iVillage Health Editor. “IVillage Health to develop as a resource empowerment of women are better informed and prepared to be patient.”

About the Study

Health Communication The survey identified the type of relationship for women from 18 to 34 years to check with their doctor and the quality of their experiences with birth. A total of 370 women aged 18-34 participated in the online survey aimed at determining the nature of the relationship between women and their doctors.

The survey in 2009 was commissioned by Opinion Research Corporation on behalf of Schering Corp., a subsidiary of Merck & Co. in Order, Inc. Respondents from sources online panel came to the United States.

About Merck
Merck
Today is dedicated to the world helps to be good. Thanks to our medicines, vaccines, therapies and organic consumer goods and animals, we work with clients and operate in over 140 countries on innovative health solutions to offer. We also show our commitment to access to health care through large-scale programs to increase that donation and deliver our products to people who need them. Merck. Well-being. For more information, visit www.merck.com.

About iVillage
iVillage
the largest community-based online content for women is 30 + Million unique monthly visitors (comScore July 2010). With over four million calls per year and thousands of specific brands mentioned weekly iVillage is a central element of their numerical routine. Every day women come to connect to iVillage, tips, find tools to make life and in conversations that are most relevant to them in the areas of pregnancy and children, health, food, entertainment and Wellness & Style. Other company and brand extensions include iVillage iVillage in the UK, NBC Digital Health Network, and Astrology.com GardenWeb. iVillage Inc., is headquartered in New York City and is part of NBC Universal Women and Lifestyle Entertainment Networks Group.

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