San Francisco, CA (openPR) 27 September 2010

Marin Software, provider of the leading platform for enterprise-class paid search management, today key data published market research and ideas of the 2009 season of holidays in a new white paper, entitled The Search Marketer’s Guide to the Holidays:? ?????? 10 tips for a successful 2010.â? Marina? The analysis, which is also best practices in retail for Holiday 2010, Holiday 2009 campaign of extensive data research to customers Marin Software, which collectively spend more than 0.3 billion dollars a year derived in paid search.


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key insights from the marina data:

Dispelling the myths of childhood as a consumer? Despite research showing a trend to buying at the start line reluctance of consumers increased activity even more dramatically increased immediately after Thanksgiving and remains the month of December. From November to December last year, paid search clicks and conversions by 18% and 66% higher, indicating that the majority of Christmas shopping still happens, just before the holidays.
Higher conversion rate offers, â? During the holiday season, consumers have experienced conversion rates higher than in the months before Black Friday did. Last year, the conversion rate of paid search between 25% and 50% selected for the week increased. Advertisers try to take advantage of this behavior in order to anticipate changes to meet the increasing consumer demand to meet sales goals.
â? weeka Peak? â? Although Black Friday and Cyber Monday is often the most important days of online retailing, Marina are considered? S research showed that the first full week in December, easily surpassed the two days. During the December one? Peak weeks? In 2009, managed PPC campaigns by major retailers, the best results achieved by all of the cumulative November and December with 24% of all impressions, 18% of all clicks and 25% of the profits.
The effect of Sunday? According to Marina? S research appear online shoppers are busiest on Sunday. During the holiday season together Sunday the other days of the week surpassed in terms of sales, on average, conversion rates, and benefits of PPC campaigns.
Quotes:

â? Last year, consumers spent online during the holiday season alone billion â? Said Matt Lawson, vice president of marketing for software Marino. â? ATI? not apply to retailers spend heavily on research paid for the vacation, since much of their revenue is generated in these critical weeks. For smart marketers increase, bids in advance of the change in buying patterns of consumers can be the difference between a good season and a big sale. Marin Software provides tools for marketers understand their customers and generate windfall profits and ROI search.â paid?

Resources:

About Marin Software
Request a copy of the Marketer’s Guide to Research for the holidays
About Marin Software at shop.org (Booth # 216)
Marin Software on Twitter
About Marin Software:

Marin Software provides the first management platform for paid search advertisers and agencies worldwide. The company’s articles of association? S flagship product, Marin Search Marketer ® is designed the workflow associated analysis and optimization of corporate marketing needs, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize more than 0.3 billion annual research spending. major advertisers and agencies with the help of the software include Marin Razorfish, Neo @ Ogilvy, University of Phoenix, Macia? s, kayaking, Pricegrabber, Salesforce.com and response.

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