Florham Park, NJ (Business Wire) 28 February 2010

DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the finalists for the 10th DTC National Advertising Awards, held the 8th April will be, will be announced in conjunction with the DTC National Conference, 7 to 9 April in Washington DC The winners at the DTC National Advertising Awards Dinner, from HealthGrades, on the night of 8th April at the JW Marriott Hotel in Washington sponsored.

major pharmaceutical companies and brands will be honored at the gala dinner, which presents the best marketing campaigns and advertising DTC with gold, silver and bronze in the eight categories. Among the brands with a number of “finalist” names Advair and Treximet, GlaxoSmithKline, Seroquel XR, AstraZeneca, Pristiq, Pfizer, and VYVANSE, Shire. For a complete list of finalists, please visit the website DTC Advertising Awards 2010.

categories of â? VAT registered? and â? Print brand â? 10 finalists will be presented to delegates at the DTC National Conference in 2010. The winners in both categories will be selected by interactive voting at the conference. “Delegates will determine the DTC National Conference, the winner for the best TV brand and the price for the best brand advertising campaign,” said Bob Ehrlich, CEO of DTC Perspectives.

perspectives DTC? Editorial and independent experts, juries determine the winners for the other eight categories. Assessing this year’s group of independent experts, the following: Fariba Zamaniyan, SVP, Nielsen IAG, Fred Church, Vice President, Ipsos Vantis, Frank Chipman, Vice President, Millward Brown, Mark Einhorn, vice president, advertising and packaging research, MVRG , Mark Jaffe, Senior Executive Service Account, VMS.

DTC DTC National Conference is to give marketers the opportunity to learn from industry thought leaders and discuss the latest developments in DTC marketing. During the three-day conference, more than 550 participants will receive case studies, research new markets, media and marketing gurus, and networking. Participation is recommended for all members of the industry, including pharmaceutical brand team, agency executives, media and planners, market researchers, media partners and suppliers solutions. For conference registration, please visit our website or call www.DTCperspectives.com Debra Sander (973) 377-2106 ex 221st

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) marketing of pharmaceuticals. Our goal is to provide a forum for the exchange of information on the first order for DTC marketing opinion leaders with the release of DTC Perspectives magazine, and by participating in our

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